For those who haven’t yet heard about Burger & Lobster (you have been living on another planet) – it’s a no booking set up where you choose either a beef burger or a whole steamed lobster. That’s the entire menu. Or if you want to be peculiar there’s a lobster roll in a brioche bun.
I went down to the Soho pad on Tuesday evening a couple of weeks back. The place was heaving! Although we didn’t queue we were told our table would be a while, so the lady took our number and we ran down the road to Ketteners for a couple of drinks until she rang, a precise hour later.
Each menu option comes with a salad, drawn butter sauce and chips. £20 flat rate. Exorbitant for a burger but peanuts for crustacean. They do offer some more upmarket lobsters, I spotted a 13oz for £242 (that’s TWELVE regular lobsters, you’d have to be crazy). The hungriest customers can go for the ‘big boy’ – see picture >
Some people find the concept controlling but for me, it’s nice to be told what to have every now and then rather then spending 45 minutes of your evening perusing a menu, only to order the first thing you saw. I always do that.
If you remember my Bob Bob Richard visit, I do enjoy lobster so my choice was easy.
And yes, it was absolutely delicious! Grilled to perfection. It really is good fun smashing up bits of lobster claw whilst trying not to flick bits of meat into your co-diners eyes. I did okay.
It’s not a weedy anaemic lobster either as you might fear for £20, it’s a chunky boy! The price of lobster of this quality anywhere else in London wouldn’t come close to £20, it’s exceptional value for money.
The glamour and decadence associated with the Lobster is not present in service or décor. Its totally chilled out. The Soho venue is very cool, like a blend of 60’s London with a East Coast Boston twist. Perfectly matching the clientele who were distinctive – very fashionable & soho-esq.
There’s a effortless functionality feel about it – red leather seats, low hung iron lamps, open kitchen, casual service style. The girl who served us sat down and explained the concept, she was a bag of happiness and an absolute joy. Unfortunately the rest of the staff we saw looked totally fed up which was a shame. It seemed like the novelty had grown tired for them.
Now 5 sites, its going strong. People love this place, and it deserves all the hype.
x The Whistler x